Your Google Ads Are Scaling the Same 5% of Products Over and Over
Most eCommerce brands unknowingly let Google push the same small set of SKUs — while hundreds of profitable products never get exposure.
For eCommerce brands with 1,000+ products spending €30K+/month on Google Ads
Your Portfolio Size Is Your Growth Ceiling
The fewer products you scale, the faster you hit diminishing returns — and the lower your profit ceiling.
When you only advertise 50-100 products:
- Each product hits diminishing returns quickly
- Additional budget yields marginal profit
- Growth flattens — no matter how much you spend
When you scale 500-1,000 products:
- Each product has room to grow
- Additional budget finds fresh, profitable ground
- Growth curve stays steep — you keep scaling
Line chart showing profit versus ad spend for two scenarios. A small product portfolio plateaus at 90,000 euros profit, while a large portfolio continues growing to 175,000 euros, demonstrating an 85,000 euro monthly profit gap.
The Machine Learning Trap Most eCommerce Brands Fall Into
Google optimizes for what already converted, not what could — so budget keeps recycling the same winners while the rest of your catalog stays invisible.
of the catalogue gets ad impressions
ad spend is spent to these cash cows
conversion value comes from these cash cows, but further scalability comes from the rest of the catalogue
Calculate Your Hidden Profit Potential
See how exploring new products can unlock additional profit for your business.
These estimates are illustrative. Actual results depend on your products and market conditions.
Your Numbers
Current ROAS: 5.0x 🚀 Strong
With 2.5x AOV testing = €187.5 per product
Your Product Catalog
That's 2,500 products getting impressions
🔥 47,500 products available to explore
Discovery boost: 192% efficiency 🚀 Huge opportunity
Exploration Plan
Exploration budget comes from your existing ad spend
That's €25,000 per month for exploration (from €100,000 total)
Standard approach, balanced risk/reward (2.5x AOV per product)
Current profit
€75,000/mo
What you make now
Exploration budget
€25,000/mo
25% of ad spend
New products found
255
Products discovered per month
Profit gain (6 months)
+€307,537
Total over 6 months
Profit Over Time
Profit dips initially as you invest, then recovers and grows
Break-Even Point
2 months
When cumulative profit turns positive (recovery from initial dip)
• Initial dip from reallocating €25,000/mo
• By M2, cumulative profit turns positive
• Current status: ✅ €307,537 cumulative gain
Your Results Look Promising
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Built for eCommerce Brands With Big Portfolios
This isn't for startups testing product‑market fit. It's for established brands ready to scale systematically.
Perfect Fit
50,000+ products in catalog
€100K+/month on Google Ads
Already profitable
Experiencing growth plateau
Have in-house team or agency
Think long-term strategically
Your Ideal Profile
Not a Good Fit If
< 10,000 products
< €10K/month ad spend
Need basic campaign management
Looking for short-term hacks
Ready to Stop Scaling the Same 5% of Your Catalog?
Let's find your next best‑sellers — before your competitors do.
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