Skip to content
FOR E-COMMERCE BRANDS WITH AN ESTABLISHED MARKETING TEAM

We custom-build the marketing tools
your e-commerce team needs.

Work directly with two performance marketers who turn the data you already have into dashboards, AI workflows and automations. Your team spots growth sooner, improves ad efficiency, and spends less time on manual work.

Get your first dashboard or workflow freeFree · starts with a 30-min intro call
See what we build
What we could build for you

Custom builds,
from the data you already have.

Every business has different problems, so nothing here comes off a shelf. These five show the kind of thing we build for performance marketing teams, and how each one gets used day to day.

WE BUILD

Marketing brain

One shared brain for your whole marketing team.

  • One shared context instead of everyone’s own half of it
  • Ad accounts, change history, backend revenue, margin and spend in one place
  • A log of what each person changed, tested and learned
  • Ask what changed last week, and whether it worked
  • Tests and reasoning stay when the person who ran them leaves
Build this for us
yourstore.com · marketing brainIllustrative

Everyone holds a different piece.

Paid media“I changed the budget.”
Finance“I know what we actually earned.”
The team“Where did we put the test results?”

Illustrative team activity and results.

CASE STUDIES

What our clients achieved
with what we built.

The results clients got with our help and the tools we built for them. Google published one of these itself; most of our clients stay anonymous.

DAYTRIP · 60,000+ ROUTES · 100+ COUNTRIES

40% less ad spend.
Revenue never noticed.

We scored every route on backend profit, Google Ads and SEO data, then rebuilt a 63,846-campaign account around those scores. Daytrip cut monthly ad spend by 40% and kept the same gross margin, while revenue kept growing at the same rate.

See case study
SAME APPROACH, E-COMMERCE+284% revenue YoY Product scoring through Black Friday
PUBLISHED BY GOOGLE
Google

Google published this work as its own case study.

Its write-up covers the Search Ads 360 bidding setup. Ours covers the whole rebuild.

Google’s original PDF
AUTOMATED REPORTING
100+ countries

Scanned every day by AI

Every market and its seasons.

6×

More seasonal lifts caught

About 6 a quarter instead of 1.

Every Monday, still running months later.

ANONYMIZED MARKETPLACE · 100+ COUNTRIES · AI-DRIVEN REPORTING

A team of 4 watching 100+ countries, every day.

Nobody can monitor 100+ markets and their seasons by hand, so nobody did. Now AI scans every country daily and flags what is growing, what is in season, and where to move budget.

See case study
SAME TEAM, ANOTHER AI WORKFLOW4–6 hrs → 30 min A/B test evaluation per test
Explore all case studies
THE PEOPLE BEHIND THE WORK

Two founders.
Both hands-on.

Performance marketers first, builders second. You work with us directly, not through an account manager.

Denis Capko, co-founder
GOOGLE ADS / STRATEGY FOCUSDenis Capko

Co-founder · Prague

I spent years as a paid ads specialist inside three agencies, then worked alongside teams from Google’s headquarters.

Specialists know the platforms cold but think tactically. Leadership thinks strategically but doesn’t know how the platforms actually work. I sit in that gap, turning business KPIs into what the team builds and ships.

Paid ads focused Google HQ experience AI-powered workflows
Connect with Denis on LinkedIn
Tomáš Kliment, co-founder
META / DTC FOCUSTomáš Kliment

Co-founder

I’ve spent 7+ years in performance marketing, saw firsthand how one of Europe’s biggest DTC fashion e-shops runs from the inside, and managed millions in ad spend for Manchester United F.C., MARC O’POLO, Snuggs & more.

Now I’m focused on bridging performance marketing and AI. I use Claude Code daily and break down what I learn so anyone can use it.

7+ years in performance marketing Millions in managed ad spend Claude Code daily
Connect with Tomáš on LinkedIn

We’re not new to this.

Brands we’ve worked on across our careers, at agencies and in-house.

United AirlinesRed BullGoogleAvonDecathlonAmbiendoUni HobbyDedolesInvestown
MuzikerAir BankEurowagOnioAbout YouManchester United F.C.Marc O’PoloSnuggs
HOW IT WORKS

From one problem to
a working build.

No onboarding project, no discovery phase. Most first builds land two to three weeks after the intro call.

  1. WEEK 1

    The 30-minute intro call

    You bring one problem. A report nobody has time to build, an insight buried in the data, a manual job that eats half a day every week. You do not need a spec. If nothing comes to mind, pick one of our builds as a starting point and we adapt it to your business.

  2. WEEK 1

    Access and data

    You give us read access to the ad accounts, plus whatever history already exists in BigQuery, a warehouse, Sheets or your backend. If the data for what you want is not there yet, and for margin tracking it usually is not, we map out what is needed and help you structure it.

  3. WEEK 1 TO 2

    We build version 1

    We build. Your team carries on running campaigns. We come back with questions, not with homework.

  4. WEEK 2 TO 3

    Version 1 lands

    A working dashboard or workflow, running on your own data. Not a mockup and not a proposal. Free and guaranteed, so you can use it in the next campaign review.

  5. FROM THERE

    Keep going, or do not

    If it is useful we expand it, or move to the next problem on your list, and the monthly plan starts. If it is not, you keep what we built and owe nothing.

Pricing

One plan. One guarantee.

Launch offer

Your first build is free.

Bring one problem to the intro call. We build version 1 of a dashboard or workflow on your data, guaranteed and at no cost. If you like it, we keep building on the monthly plan.

Limited offer for new clients. We may end it at any time.

Monthly consulting & workflow builds

$5,000per month
Starts after your free first build. Month-to-month, cancel anytime.Get your first build Free · starts with a 30-min intro call
  • Version 1 of a dashboard or workflow, built free
  • Then we keep building it, or move to your next problem
  • Your team or agency keeps running the campaigns
  • 1–2 strategy calls a month, plus Slack / WhatsApp
YOUR FIRST BUILD IS ON US

Bring one problem.
Leave with a working build.

Tell us what keeps slowing your team down. We build version 1 for free,
and if you like it, we keep building.

Get your first buildFree · starts with a 30-min intro call