Founder-led consulting in performance marketing.We find where your Meta and Google results are held back the most, show you how to unblock it, and build the fix or take it from the system we already have.
We’re not new to this.Brands we’ve worked on across our careers, at agencies and in-house.
Spend goes up, results don't. Your agency reports the numbers, but nobody explains what's holding you back or what to do next.
We read your accounts end to end and tell you what’s holding you back, in plain words. Not another report.
A system on your own data, often one we’ve already built for another brand and set up on yours.
Whatever your KPI is, growth or contribution margin, we’re here to find what’s stopping you from hitting it.
Our system: examples of what we’ve built
One shared context for every AI your team uses.
Which creatives worked, why, and what to make next.
Is your market growing, and where next?
Every ad they launch, tracked every day.
Where to save, what to push, where to grow.
Built for D2C brands
We don’t do everything. What we do, we do well: the strategy your CMO owns, the tactics your head of performance runs and the setup your specialists work in every day.
We talk to your CMO about
We talk to your head of performance about
We talk to your ad specialists about
Google Ads, Shopping and PMax at scale
Meta structure for D2C brandsCase studies
Real brands, real numbers, with the starting point and the timeframe. One case shown properly beats three thin ones.
Featured · Daytrip · 60,000+ routes
Anonymized marketplace
Home decor brand · Black Friday
Who qualifies
Why these brands
Above $100K a month your Meta and Google data has enough signal for us to find what’s holding results back, and your team or agency is there to act on it the same week.
Below that, or with nobody running the ads yet, we’d end up running them ourselves, and that’s exactly what we don’t do.
Why only five
We’re a small team and we want to be in your business, not on your invoice list. Learning how your brand really makes money takes time and a long relationship.
That’s also why we probably cost more than an agency that waits for your instructions. We don’t wait: we come to you with the next problem and how to fix it.
How we start
No onboarding project, no discovery phase. You know what we found and what we would do before you sign anything.
01Week 1
You tell us where performance is stuck. We tell you whether we can help, and say so if we can’t.
Free02Week 1
Meta, Google, GA4. Nothing changes in your accounts. Your agency keeps running as before.
Free03Week 2
A short call: the limiting factor, what we would do first, and what it costs.
Free04From there
Go ahead, or keep the findings. No strings.
Book a free 30-min call
4
We get hundreds of creatives every month from our creative agency, but we’re not sure how to evaluate what actually works. Can you help us?
Sure, let’s hop on a call. We need to ask you a few questions so we get a proper brief.
Thanks for the call, @Julia. Next step: read-only access. Nothing changes in your accounts.
Meta Ads · read-onlyConnectedGoogle Ads · read-onlyConnectedDone. Agency keeps running as usual.
We’d rather build a system around your creative reporting than report on every creative one by one. Let’s evaluate creative concepts and angles for each persona. Here’s an outline of a system we can build for you, then you decide.
| Problem first | Social proof | Product first | |
|---|---|---|---|
| Persona A | Winner | Testing | Loser |
| Persona B | Testing | Winner | Loser |
| Persona C | Winner | Loser | Testing |
If you like it, we’ll build it out for you. It’s very similar to what we built for a previous client, so we can reuse it on your setup.
Hey Denis, thanks for the creative solution. We like the build and would like to proceed.
Version 1 of your creative evaluation system is built ✅
Testimonials
If you want someone who reads your P&L before your ad account, that’s Tomáš.
Peter SchusterAbout YouAbout
Performance marketers first, builders second. You work with us directly, not through an account manager.
Co-founder · Prague
I spent years as a paid ads specialist inside three agencies, then worked alongside teams from Google’s headquarters.
Specialists know the platforms cold but think tactically. Leadership thinks strategically but doesn’t know how the platforms actually work. I sit in that gap, turning business KPIs into what the team builds and ships.
Connect with Denis on LinkedInCo-founder
I’ve spent 7+ years in performance marketing, saw firsthand how one of Europe’s biggest DTC fashion e-shops runs from the inside, and managed millions in ad spend for Manchester United F.C., MARC O’POLO, Snuggs & more.
Now I’m focused on bridging performance marketing and AI. I use Claude Code daily and break down what I learn so anyone can use it.
Connect with Tomáš on LinkedInFAQ
Short answers. The long ones are what the call is for.
We don’t run the ads, so we don’t have a reason to defend what’s in the account. We look at the whole chain from campaign to checkout, name the limiting factor, and hand your agency or team a plan they can act on. Most clients keep their agency.
No. Month to month. Everything up to “what we found” is free; after that you decide, and you can stop when the bottleneck is gone.
You get our findings about two weeks after the first call. Changes to the account usually show in the numbers within the first month of working together, depending on your spend and seasonality.
You do. We work with read-only access until you tell us otherwise, and anything we build on your data stays with you, including the free build.
Read-only access to Meta, Google and GA4, one person who knows the P&L, and one 30-minute call. That’s it to start.
On the call, once we know your spend and what needs fixing. One monthly fee, no percentage of spend, no setup fee.
Free 30-minute call
One 30-minute call. We tell you whether we can help; if we can, you see what we found before you pay anything.