Online Advertising Consulting around your Profit & Growth KPIs
We help your CMO & CFO create your Marketing strategy and oversee your agency or in-house team's execution. One consultant. One Company-aligned strategy & execution.
The bridge between strategy & execution
Your C-suite thinks in profit margins, LTV, and growth targets. Your team executes in ROAS, bid strategies, and conversion rates. We sit in the middle, translating one into the other, and overseeing the work so the strategy actually ships.
Two languages.
One aligned strategy.
We'd rather show than claim
Every promise on this page has something real behind it: a client outcome, an essay, or a workflow you can copy.
How we manage a €3M/year ad budget across 100+ countries with a team of 4 specialists
Pulled performance reporting across 100+ countries into a Claude-driven workflow. Anomalies surfaced automatically. Weekly review went from a day to 30 minutes.
What we learned running ChatGPT Ads in the first weeks (US audience)
One of the first paid campaigns on ChatGPT's self-serve platform out of Czechia. What broke, what worked, and the early conversion patterns nobody else is talking about yet.
How we diversify an advertising budget like an investment portfolio
The concentration pattern hiding inside almost every catalog we audit. Why it looks like a win, why it ends in a collapse, and the rebuild that fixes it.
A performance review that explains why the numbers moved
A deliberately simple weekly read of the account, enriched with two things: the change history we pull from the Google Ads and Meta APIs, and the macro/micro market signals we scrape. So a ROAS drop arrives already attributed — we changed the bid, or the market did.
How we monitor industry signals so our paid ads aren't blind to context
A small automation that watches macro trends and pings Slack the moment something moves. Used to explain performance shifts (the campaign didn't break, the market did) and to brief designers with reactive creative.
How we auto-evaluate A/B tests for clients with AI
How we replaced the spreadsheet ritual with an AI-assisted eval. Surfaces winners, kills losers earlier, and writes the readout. Same statistical rigor, way less calendar time.
Two ways to work together
An audit when you need a second opinion. Or ongoing as your paid ads consultant.
One-time Audit
An on-demand audit of your strategy and your execution. We check what your paid ads accounts are actually doing, where they're misaligned with your business KPIs, and what needs to change.
- Full strategy review against your business KPIs
- Account-level execution audit (Google Ads, Meta)
- Margin and growth-first recommendations
- Video walkthrough of the findings
- Action plan you can hand to your team
Monthly Consulting
We become your on-demand strategic consultant for paid advertising. Two things bundled into one engagement: streamlining your day-to-day with AI workflows, and aligning strategy with execution across your team or agency.
- Streamline workflows with AI (automations, reporting, A/B test eval)
- Strategic direction tied to your business KPIs
- Oversight of your agency or in-house team's execution
- Weekly check-ins and direct Slack access
- Cancel anytime, no long contracts
Denis Capko
Founder & Lead Consultant · Prague
I built eCommvert after years on both sides of this gap. First as a paid ads specialist inside three agencies, then working alongside teams from Google's headquarters. The pattern was always the same: specialists know the systems and algorithms cold but think tactically. CMOs and CEOs think strategically but don't know how the platforms actually work. Almost nobody speaks both languages.
That gap is what we sit in. We align with your CMO on the real KPIs your business runs on, then manage and verify what your agency or in-house team ships against them. On-demand consulting.
Brands I've worked with along the way
Real results from real brands
See how we've helped brands optimize their portfolios and maximize profitability, including a case study Google wrote and published
47% ROAS uplift by consolidating bid management into Multi-Target Portfolios
Campaigns spread across platforms and ad types were each bidding in their own silo. Search Ads 360 Multi-Target Portfolios pooled the conversion data while keeping a separate target per subgroup. Google published the result and named us as the agency.
“By consolidating cross-campaign and cross-publisher efforts into subgroups with tailored targets, we significantly simplified our campaign management.”
Google attributes the growth to a holistic effort, combining ad strategy work with favorable external factors. Portfolio bidding was the bid-management piece.
We Cut 40% of the Ad Budget. Revenue and Margin Never Noticed.
Two fifths of the monthly budget came out and the business carried on growing at the same rate, on better margin. Finding the waste meant scoring all 60,000+ routes on backend profit, PPC performance and SEO demand, then rebuilding 63,846 campaigns into 127.
Scaling Through BFCM When Discounts Invalidated The Algorithm
Mid-November discount announcement invalidated Smart Bidding's learning. Three weeks to build a 7-factor scoring system, segmented campaign architecture, and real-time monitoring to guide the algorithm through a 4-day sale.
We're a great fit, or a hard pass. Almost no middle.
- Lean teams that ship: founder-led marketing, in-house performance leads, ops people who can approve a test in a Slack DM
- Companies that embrace AI in their workflows fast. No committee, no 6-month rollouts
- DTC ecommerce, fintech and SaaS spending $10K+/month on paid
- Teams that judge ads by what hits the P&L, not by Google's ROAS number
- Orgs where every change needs three approvals and a legal review
- Brand campaigns. We believe in brand, we're just not the ones to build it
- Buyers shopping for the cheapest CPL. Wrong question, wrong fit
- Teams that want an account manager who reports, not a strategist who decides
Clear pricing, no surprises
Most clients start with an audit, then move to ongoing consulting.
Standalone Audit
We score your full product catalog by margin and potential, then audit how you're advertising it. Delivered as an interactive dashboard + 60min video walkthrough.
- Tactical Audit - Optimising inside Google / Meta
- Strategic Audit - Optimising your overall Marketing
- Product Scoring Dashboard
- Custom Recommendations
- 60-minute Video Walkthrough
- Delivered within 7-10 business days
Monthly Consulting
Full Search & Shopping strategy built on product scoring. We become your strategic partner, not just your ad manager.
- Paid Ads Audit + Action Plan
- Consulting & Ads Strategy Management
- Access to our PPC Strategist & Dashboards
- Strategy Calls (1-2 per month)
- Direct Slack/WhatsApp Access
- Success fee options available